As a business owner, I need to carry out many bad conversations. Telling customer the project is going to be late, telling vendors we won’t pay them on time, telling employees that there will be no pay check this week, and, my least favorite, letting people go. In fact, I believe the job of the CEO is to have these bad conversations.

Over the years, there are many times that I dragged on having those conversations, or hoping the customer won’t pick up the phone. However, every single time, no matter how bad I fear of having a conversation, once I found the courage to have it, it’s not that bad. People do understand. So, a couple years ago, I started the tell myself that the only bad conversations are the ones you haven’t had. I have been living by it since then and it has serve me well.